When ignoring design thinking destroys company value

 

When employees don’t want to see the limitations of their mindset, it becomes dangerous for their companies. Even more if they are in executive or leadership positions. Not only the diversity of thinking is at risk, but also critical competencies can be missing. But what to do if there is a completely blind spot? If the responsible managers simply are not aware of their open flanks? This can happen even to the brightest people. With great experience and superior thinking. Suddenly they might intuitively feel challenged on a very fundamental basis. A challenge that questions everything they do and have done so far. And believe me, consequences arising from this type of challenge on a very personal level can be really irrational. I have experienced such situations at least twice in my career.

And then comes the moment of truth: how do they react? Do they let this threatening thing happen (for the best of their business) or do they fight it back (for the best of their self affirmation)? Times have changed: technology enables customers to do things that have never been conceivable before. It is time to change perspective and really build great products for them. Which companies will see and use those opportunities? Not those with employees and executives who won´t let go.

Designful companies will outperform the others. It is just a question of time…

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