A 19yr old explains Top Level Executives how the digital world works

 

Cover_Werwirsind

Yesterday I stumbled upon a book with the title Wer wir sind und was wir wollen – Ein Digital Native erklärt seine Generation by Philipp Riederle (@Phipz). In English this means “Who we are and what we want – a digital native explains his generation”. This is an amazing book for a “Digital Immigrant” like me, I can only recommend it. Unfortunately it is in German only, and I don’t know whether there is plan to publish an English version soon. Could also imagine German Execs needing a book like this more than US Execs.

Philipp portraits the “Digital Natives” in a very comprehensible way, and I am absolutely sure many Designers will use his descriptions to describe their personas even better.

And for those who are still reluctant to listen to a 19yr old man: if you don’t seize this opportunities, I am sure, others will…

 

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