Why We Need Storytellers at the Heart of Product Development | UX Magazine

Why We Need Storytellers at the Heart of Product Development | UX Magazine.

Amazing article by @sarahdoody. I particularly liked the right-brain thinker idea and the concept of story telling.

„… and figure out how to distill a vision or idea into a product story.“ 

This might also explain, why many companies need a product CEO at their top.

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