Category Archives: Sustainability

Why good product management helps sustainability

 

During a lunch with Erik we have had a discussion about sustainability. This inspired me to write this post. Good product management means focusing on serving user needs best with special focus on creating tangible benefits. Starting with a problem that is worthwhile solving from the user´s point of view, the emphasis is to iteratively come up with solutions that get users excited. There is no waffling, but pure product in the hands of potential and hopefully future consumers.

Consequent design thinking ensures that no “waste” is being produced. This also avoids that products are being built which serve only one purpose: maximizing the profit of the building company – not the one of its customers.

Real sustainability emerges if the ingredients viability, desirability and feasibility come together. A good product manager focuses on all three and is therefore compliant with sustainability standards.

So, dear product managers: now you have another very strong argument in discussions about how important design thinking is. Think long term, help to improve sustainability!